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Sarna Unveils Rebrand and Reformulations of Topical Anti-Itch Lotions

Reinvents itch relief with updated steroid-free formulations that contain 1% pramoxine hydrochloride.

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By: Lianna Albrizio

Associate Editor

Sarna – known for its dermatologist-recommended steroid-free anti-itch lotions – has refreshed its brand look and reformulated two hero SKUs.    The updates mark the brand's first significant change since the brand’s acquisition by Crown Laboratories in 2018.   “Completing the rebranding and reformulation is a significant milestone for Sarna. We're proud to introduce our updated, vegan formulations, delivering dermatologist-recommended products that prioritize the...

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